Thursday, April 9, 2015

What is the Brief Case Method?

I got an email yesterday asking me if I was familiar with a new trend called "The Briefcase Method."

The Briefcase Method itself is old school, so in a way we're all familiar with it. We see it on TV and movies all the time, but less and less often in real life. The method a re-emphasis remembering that some analog selling tactics are tried and true, even in a digital world, from the author of I Will Teach You To Be Rich.

Basically, the Briefcase Method involves:
  1. Coming into meeting with your clients or potential employers with a prepared, PRINTED-OUT to-do list of what you see their needs are 
  2. Explaining how your competencies can fulfill those needs
  3. Making yourself an indispensable candidate

Check out Ramit Sethi's take on the Briefcase Method below.

Want to learn more? Sethi's book has great reviews. Check it out here:

or visit his website here:

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