There are great lessons to be learned in failing fast and recovering quickly, so don't beat yourself up too hard or too long if and when you step into a branding or marketing pothole.
As shown below, it happens to everyone.
Network TV branding fail.
Local news branding fail.
Inadvertent and/or humor fail in print ad.
A "Do they know what they're saying?" branding fail.
Epic oversight branding fail.
Crossing-the-line branding fail
Memorable, but...on brand?
Branding, or public service announcement?
Maybe not the gospel message they were trying for...
Remember: Branding miscommunications happen every day. When that happens, do what the best in the business do:
- Learn from it
- Fix it
- Apologize (if needed)
- Adjust your style guide (if needed)
- Move forward