Thursday, February 12, 2015
Brand Over Brain
TED Radio on NPR produced this 12-minute segment on the power of brand in American culture and the making of The Greatest Movie Ever Sold--a movie that came about due to one man's frustration of the rampant product placement that occurs in American entertainment.
In the documentary it's mentioned that if you want to go some place in America where you won't be advertised to, you should go to sleep. This may be a slight overstatement, but not a huge one. Everywhere you look are the labels and brands that want you to either be a customer or a repeat customer, and brands are constantly looking for new ways to grab your attention.
What are you doing to get eyes on you? If you're looking for ideas, this documentary or TED Talk might give you some insights
Watch the trailer for The Greatest Movie Ever Sold here:
You can see the full TED Talk with Morgan Spurlock here: